Privacy Policy

b.good recognizes your right to privacy and is strongly committed to protecting the privacy of all visitors to this website and to b.good stores and events. The intent of this Privacy Policy is to detail our policies and procedures regarding the collection, use or disclosure of Personal Information of visitors to the b.good website and for those who enroll in “our family” in store, at an event, or download our smartphone application. This Policy also lets you know what to do if you do not want your Personal Information collected when you visit our website and how you can change or delete information you have already provided us.

Your Consent

By providing your Personal Information to us by registering for “our family”, you consent to the collection, use and disclosure of your information by b.good in accordance with the terms of our Privacy Policy. If we change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. Any changes to our Privacy Policy will be made available for review and will be highlighted for a period of 30 days prior to the changes becoming binding on you. You agree to review our Privacy Policy from time to time and agree that any use by you of this website after changes to our Privacy Policy shall constitute your acceptance of all such changes. This Privacy Policy was last modified on April 26, 2014. Please also see our website’s Terms of Use for other terms and conditions governing your use of our website and our products and services.


“Cookies” means small files sent to your browser from a web server and stored in your computer. “Information of a Non-Personal Nature” means any information that does not define you as an individual, such as your Internet browser, domain name and referrer link. “Personal Information” means personally-identifiable information including, without limitation, your name, telephone number, residence address, mailing address, e-mail address, credit card information and food preferences.

Information of a Non-Personal Nature

As a general policy, with the exception of IP addresses, no Personal Information is collected automatically from visitors to the website. b.good Canada ULC may gather and analyze IP addresses and certain Information of a Non-Personal Nature regarding website usage by visitors to the website. Such data is used in an aggregate form to assist b.good Canada ULC in determining general usage patterns and to administer, diagnose problems with, and fine tune the layout of the b.good website or otherwise in a manner consistent with the terms of this policy, or as required or permitted at law. We may share non-personal, summary, or aggregate customer data with partners and other third parties at our discretion and in a manner consistent with the terms of this privacy policy, or as required or permitted at law.


b.good Canada ULC may use Cookies to store and sometimes track information about your use of our website. In addition to improving the general layout of the website, Cookies allow us to customize our website to each visitor’s individual preferences. Although most web browsers automatically accept cookies, you can usually change your browser to prevent you from receiving Cookies or to notify you whenever you are sent a Cookie so that you may decide whether or not to accept it. If you decide not to accept a Cookie, you can still enjoy all of the features of our website.

Collection, Use and Disclosure of Confidential Personal Information

Certain Personal Information may be voluntarily and knowingly provided to us by visitors to the website or upon a customer choosing to join “our family” in a b.good store, at an event or by downloading our smartphone application. When entering a contest or applying for employment, for example, we will ask you for your name, e-mail address, mailing address, telephone number, as well as certain other information in a manner consistent with the terms of this privacy policy, or as required or permitted at law.

b.good Canada ULC shall collect Personal Information from visitors to the website or from those who choose to join “our family” in our stores, at an event, or via our smartphone application, and shall use all commercially reasonable efforts to protect your Personal Information. If you do not want us to have access to your Personal Information, please do not provide it to us. When you do provide your Personal Information, you are authorizing us to use it in accordance with the terms of our Privacy Policy, including your right as set out in our Privacy Policy to limit our use of the Personal Information (see “Persons to Contact” below).

b.good Canada ULC may use Personal Information to contact you, and may process and store your Personal Information so that we are able to better understand you and how we can improve our products and services, for editorial feedback or other purposes, such as to enter you into a contest or respond by e-mail to an inquiry that you posed on-line. Your Personal Information may also be used by b.good Canada ULC to contact you regarding other products or services, which may be of interest to you (including those that we may offer jointly with other companies), or otherwise in a manner consistent with the terms of this privacy policy, or as required or permitted at law.

b.good Canada ULC contracts with a third party to maintain and host the site. Therefore, any information you submit, including personally identifiable information, will be placed and stored on a computer server maintained by this third party. Your use of the Site and any provision of Personal Information you submit to the Site constitutes your acknowledgement that such information or content could pass through and may be stored in servers outside the control of b.good Canada ULC. Said serves may be located in the United States and if this is the case it will make your information subject to the privacy laws of the United States as well.

b.good Canada ULC reserves the right to access and/or disclose Personal Information where required to comply with applicable laws or lawful government requests or, in b.good Canada ULC’s reasonable opinion, to operate the website properly and securely, or to protect b.good Canada ULC or visitors to this website.

A Note to Parents

b.good Canada ULC is very sensitive to privacy issues and is committed to protecting the on-line privacy of children and making the Internet safe for our users. As a result, no Personal Information should be submitted to or posted on this site by children under the age of 18 without their parent’s or guardian’s permission. Except in the context of a teenager (ages 12 to 18) applying for employment with b.good, if a user younger than 18 wishes to send us Personal Information, he or she must first give us his or her parent’s or guardian’s e-mail address so that we can obtain their permission. No Personal Information (other than information collected in an employment or a potential employment situation) will knowingly be accepted from a child under 18 before this permission is obtained. Be assured that b.good Canada ULC will not condition a child’s participation in any website activity on the child’s disclosure of more Personal Information than is reasonably necessary to participate in that activity.

If your child has already provided us with Personal Information, you may ask to see this information for the purpose of correcting it, or ask us to delete this information from our records entirely (see “Persons to Contact” below.)

Persons to Contact

We welcome your feedback. If you have questions, comments or concerns about our Privacy Policy, or would like to do any of the following:

  • see Personal Information that you have already sent us so that you can correct or update it or delete your Personal Information from our files
  • once your child under 18 has sent us Personal Information, see that Personal Information so that you can correct or update it
  • once your child under 18 has sent us Personal Information, delete that Personal Information from our files
  • ask that we not send you mailings or otherwise contact you
  • report any violation of this Privacy Policy
  • Please contact our b.good Canada ULC Web Administrator by email at or by regular mail at:

b.good (Attn: Privacy Officer)
100 Front Street E
Suite 205A
Toronto, Ontario
M5A 1E1

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