b.good has always focused on the people side of delivering great food to our customers. Whether it is celebrating the real food stories of our farm and producer partners, or involving customers in the communities that we serve through our community partnerships. b.good truly stands for “Food Made by People, not Factories”.
While building b.good, located 573 Queen St. West in Toronto, we had the chance to spend a lot of time in the Queen West neighborhood. We were always struck by the incredible art in community, especially the beauty of the public art that could be found behind our store, in Graffiti Alley. We thought that it would be fitting if our community partner for the Queen St. restaurant could be an art based charity. That is why we were so excited when we learned about VIBE Arts (www.vibearts.ca).
VIBE Arts has spent over 20 years providing children and youth in under-resourced communities with high-quality community and school based arts education. With themed programs and projects VIBE Arts educates while allowing youths to use their creativity and innovative ideas to lead to social change. The program’s pillars of accessibility, sustainability, and individual resilience are a meaningful platform for a young artist who otherwise may not have the means to express themselves via their art.
In discussions and meetings with the leadership team at VIBE Arts, we were able to identify a tangible and ongoing way for b.good to partner with VIBE and support their efforts. Through the generosity of our customers during VIBE focused events at the Queen St. restaurant we are going to be able to support and accelerate an existing program at VIBE Arts, which is focused on nutritional and sustainability messaging delivered through murals in lunchrooms of schools in Toronto. This opportunity allows our Family of customers at the Queen St. store to help support a youth arts program that focuses on the importance of “real” nutritious food, which is something that we are very excited about. We look forward to growing this program with VIBE Arts over time, and are thrilled to be able to allow our customers to support such a real, tangible, and impactful program.