Franchise Opportunities - B.GOOD

Franchising – Rooted in Success

Franchising – Rooted in Success

Franchising – Rooted in Success


Our mission here at B.GOOD has been to spread our food ethos message in order to make a positive change in the fast casual space. As such, we have worked tirelessly to create a highly replicable and efficient franchising system to rapidly spread our message on a global scale. To that end, we have refined our market planning, site selection, supply chain, cost-control, operation controls, and local marketing activation in order to allow our franchise partners to open new markets as easily as possible. As such, we look for partners that have the same vision as us in becoming a worldwide leader in delivering our food ethos.

B.GOOD In Their Own Words


What convinced you B.GOOD was right for you?
“The people. They were willing to try new ideas, push the envelope, listen, work hard, and do whatever it takes to make tomorrow come to fruition.”

Bill was working in real estate sales but wanted to be his own boss. Fresh out of college, he also wanted to learn from others. He chose B.GOOD because he could see how the founding team’s work ethic filtered through the company. Now he has 60 employees, makes his own schedule, and runs his own business.

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What have you achieved with B.GOOD that you couldn’t achieve on your own?
“We have been able to successfully grow a network of three restaurants in three years. The performance of the restaurants has allowed us to grow more aggressively than I thought we would be able to.”

Sweeney , an experienced franchise owner, was a fan of B.GOOD in Boston and was looking for a franchise system that shared his values. He found it easier to finance a franchise business with a proven track record than a business startup of his own.

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We Cultivate Success

Our Franchise Support System

B.GOOD supports every new franchisee with the same energy we poured into our first store. We’ll be there for every aspect of your start-up phase, from finding a location to marketing your new B.GOOD. And the support never ends.

Brand Launch

  • Brand Start Up Training
  • Eight-Week Restaurant Leadership Training
  • Opening Support

Ongoing Support

  • Operational Excellence
  • Real Estate Selection
  • Local Marketing Execution
  • Semi Annual Franchise Summit

What is B.GOOD?

B.GOOD is an innovative fast-casual restaurant concept serving healthy, sustainably-sourced, and hand-prepared fresh food in-house. The brand features a broad menu that includes everything from greens & grains bowls, salads, all-natural burgers, sides of veggies and oven-finished fries, smoothies, and kids’ meals with sides of broccoli and apple sauce. By sourcing as much as possible from local, independent farmers and being genuinely committed to social and environmental impact, B.GOOD has a unique connection to the communities the brand calls home. B.GOOD’s belief that food can positively transform communities inspired the creation of the B.GOOD Family Foundation, which awards micro-grants to help inspired individuals improve their communities. After opening its doors in Boston in 2004, B.GOOD currently operates 55 locations in the United States, Canada, and Switzerland and expects to reach 70 locations by 2018.

Frequently Asked Questions

What makes an ideal franchise candidate for B.GOOD?

Above all, we’re looking for people who are passionate about serving food with roots, looking for a solid investment opportunity, and believe that they should love what they do. We want you if you’re a leader who possesses entrepreneurial drive, lots of energy, and management experience. Ideally, candidates have restaurant and/or retail industry expertise, but character and attitude will also be the most important criteria when we evaluate franchise partners.

What are the biggest challenges of opening in a new market?

While any new brand faces challenges in new markets, B.GOOD has inherent, built-in advantages in our concept and positioning that accelerate adoption and loyalty in new communities. By sourcing as much as possible from local, independent farmers and being genuinely committed to social impact, B.GOOD has a unique connection to the communities the brand calls home. It’s a connection that makes us distinctive and endearing to first-time customers and new markets.

By building real relationships with local makers (farmers, producers, vendors) and celebrating them on our in our restaurants and our digital channels, customers become emotionally invested in B.GOOD as a business that they can believe in and that improves their communities.

Meanwhile, each B.GOOD location has a local “Community Partner”. Our Community Partners are non-profit organizations working to bring healthy food to people who need it. We support these partners collaboratively with our customers by enabling them to participate with B.GOOD to give back the following 2 ways:

  • Digital: Our mobile app allows customers to donate rewards and coupons to Community Partners whenever we send them. Twice a year, we distribute those food donations on behalf of those customers to the
  • In-Store: Every season, we host company-wide donation days when every restaurant donates 5% of sales from the entire day to their local partner.

Beyond those intrinsic brand advantages, your likelihood of success is enhanced based on our own aspirations of growing B.GOOD to a national brand. So, your performance in a new market is critical to our overall success as a company. Our goals are aligned. We’ll be there to invest the time and resources needed to help you flourish in your new market.

If I am required to source locally, do you help me find the makers and farmers?

The answer is simple: Absolutely! As soon as you commit to our partnership, our purchasing team starts to research local farms in your market that meet our brand standards. After in-person meetings and farm audits, we’ll collaboratively select our local partners who can service our growing needs. We want this to be a mutually beneficial relationship that we can grow for years to come.

How much does it cost to open a B.GOOD Franchise?

The investment required to open a B.GOOD Franchise is between $497,000 and $771,000. There is an initial franchise fee of $40,000 which grants you the license to run a business under the B.GOOD name.

  • Initial Investment: $497,000 – $771,000
  • Initial Franchise Fee: $40,000
  • Royalty Fee: 5%
  • Ad Fund Fee: 1.5%

What Happens Next?

Our Process

Over the coming weeks, we’ll talk with you about what it takes to build, market, operate, and manage one or more B.GOOD restaurants.
We’ll provide you a franchise disclosure document and review its details including the initial investment estimate, associated franchise fees, and financial performance of our existing units.
We’ll introduce you to other B.GOOD franchise owners so you can compare notes. And we’ll invite you to Boston to tour several locations while getting to know us better.
After our personal meeting, we’ll both decide if owning one or several B.GOOD restaurants is the right way to go. Then, we’ll discuss executing a franchise agreement.
We’ll stay in contact along the way. Should questions arise or if you just want to talk more about the B.GOOD opportunity, email:

Let’s Talk

  • Market of Interest
  • Secondary Market of Interest

Note: None of the communications made through this web page should be construed as an offer to sell any B.GOOD franchises in, nor is any such communication directed to, the residents of any jurisdiction requiring registration of the franchise before it is offered and sold in that jurisdiction. No B.GOOD franchises will be sold to any resident of such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and declared effective by, such jurisdiction and the required to Franchise Disclosure Document (if any) has been delivered to the prospective franchisee before the sale in compliance with applicable law.